Industry Experiences

Day: Tuesday October 25
Room: Tesla
Session Chair: Sara Ljungblad, Marie Berggren, Maria Redström, Alan Said

11.00-12.30 Session 1: Reframing business
Opportunities of Social Media in TV Broadcasting
Sebastian Arndt , Norwegian University of Science and Technologies,
Veli-Pekka Räty , Norwegian University of Science and Technologies,
Andrew Perkis , Norwegian University of Science and Technologies

ProcedurePak 2.0 – a customer portal for increased efficiency and control

Sven Nilsson, Mölnlycke Health Care,
Anna Dahlberg , Mölnlycke Health Care

Supporting Maritime Remote Experts Working Over Distance
Goranka Zoric , ABB Corporate Research
Veronika Domova , ABB Corporate Research
Maria Ralph , ABB Corporate Research
Elina Vartiainen , ABB Corporate Research
Petra Björndal , ABB Corporate Research
Alvaro Aranda Munoz , ABB Corporate Research

14.00-15.30 Session 2: Design processes and innovation

The Drive for New Driving Interfaces: Researching a Driver Interface from Design Intent to End-User Experience
Ingrid Pettersson, Volvo Car Group,
Lena Hylving, Viktoria Swedish ICT
Annie Rydström, Volvo Car Group,
Dimitrios Gkouskos, Malmö University

Loyalty Theory Flashcards as a Design Tool in a Design Research Project. A Case Study of the Food Delivery App
Joanna Rutkowska , Tallinn University,
Olga Bańka , Senfino,
Zuzanna Wodyk , Senfino,
David Lamas , Tallinn University

Ducky: An Online Engagement Platform for Climate Communication

Bogdan Glogovac , Ducky AS,
Mads Simonsen , Ducky AS,
Silje Strøm Solberg , Ducky AS
Erica Löfström , NTNU – Norwegian University of Science and Technology,
Dirk Ahlers , NTNU – Norwegian University of Science and Technology

16.00-17.30 Invited talks

Title: What’s the Recipe for World Leading Innovation in an Old Industrial Company?
Lotta Strömbeck and Klara Magnusson work with early phases of innovation at Volvo Cars. Innovation at Volvo Cars is driven by a deep understanding of customer needs, rather than by technology.  You will learn how Volvo Cars navigates through the challenges they face in an increasingly more complex and demanding world. They will also share some success stories as an examples of how innovation is changing the industry.

Lotta Strömbeck, IT Innovation Manager, Volvo Car Group.
Klara Magnusson, IT Innovation Manager, Volvo Car Group.

Title: A radical re-design with limited time and resources
Experiences from developing the recently re-designed

Joakim Bäckman, Head of UX & Design , Stampen

Title: Insights Driven Design at Spotify
At Spotify we face the challenge of designing and creating a user experience for 100 million active users. We will talk about how we design with the user in focus by using data and insights.

Oscar Carlsson, Product Analyst, Spotify
Björn Lindberg,  Senior Product Design Lead, Spotify